Winter 2018/19 programme

TUI expands long-haul family packages as Turkey summer bookings soar

TUI Germany today unveiled a dramatic 80% surge in Turkey bookings for this summer and presented more own-brand hotels and budget club resorts along with lower prices for next winter.

May 03, 2018
TUI Germany CEO Marek Andryszak (left) with tourism director Stefan Baumert at today’s winter programme presentation in Hanover
Photo: Klaus Hildebrandt

The German market leader said Turkey is the clear winner among summer destinations this year as the troubled destination makes a strong comeback following two weak years. Bookings are up by 80% at present, leaving sales revenues almost twice as high as last year in absolute terms.

At the same time, demand is continuing to grow for the Balearic Islands and Greece (+13%), Egypt is again performing very strongly with a 52% increase and Tunisia is up by as much as 92%. Among long-haul destinations, Jamaica (+29%) and Thailand (+10%) are the main winners this year. TUI did not disclose any overall sales growth figure for summer 2018 ahead of next week’s quarterly results.

Presenting the winter 2018/19 programme in Hanover, Marek Andryszak, CEO of TUI Germany, said: "With the combination of new offers and services, exclusive hotel brands and concepts and a wide selection of attractively priced accommodation, we are ideally positioned to further expand our market leadership". TUI currently has about 29% of the German tour operator market, according to GfK figures.

TUI intends to grow in future not only with its core business of package holidays but above all with modular travel. "We are expanding our range of modules for flights, hotels, holiday apartments, cruises, rental cars and other additional services. Anyone in Germany who thinks of travelling should automatically think of TUI," Andryszak declared.

TUI, which claims to be Germany’s largest provider of long-haul holidays with a 31% market share, is putting a strong focus on exotic holidays in its winter programme.

Tourism director Stefan Baumert said long-haul packages will be 5% cheaper on average, mostly due to the cheaper US dollar, including a 10% price drop for the Dominican Republic. He expects an upturn in US bookings, which are “slightly down” at present, due to lower prices next winter.

The winter 2018/19 programme focuses on expansion of long-haul holidays for families, more German-language children’s clubs, more own-brand hotels and new budget club resorts. Hotel openings include several new RIU hotels (Mexico, Zanzibar, Jamaica) and six more Best Family properties in the Canary Islands, Austria and Germany.

In addition, TUI will offer Suneo three-star budget club resorts targeted mostly at younger holidaymakers, couples and families with modern design, all-inclusive deals and plenty of sports and entertainment. In addition to the 10 existing properties, two new resorts will open next winter in Egypt (Marsa Alam and Soma Bay) along with one club each on Gran Canaria and Lanzarote.

TUI will also incorporate the portfolio of budget brand 1-2-Fly, which will be discontinued at the end of this summer, into its main programme from winter 2018/19 onwards.

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