Winter 2018/19 programme

DER Touristik seeks growth with more long-haul holidays and lower prices

DER Touristik hopes to regain its former title as Germany’s largest long-haul tour operator with an expanded programme and lower prices for winter 2018/19.

May 09, 2018
DER Touristik is offering more exotic holidays in the Dominican Republic (here Samaná) next winter
Photo: DER Touristik

The Caribbean (Dominican Republic and Mexico), Thailand and the Maldives are the destinations that Germany’s third-largest tourism group is pinning its ambitions on next winter as it aims to catch up on TUI in the long-haul holiday stakes. TUI overtook DER as the largest German long-haul tour operator several years ago.

For example, DER will have more hotels and three new full charter flights with Eurowings from Düsseldorf to Puerto Plata and Samaná in the Dominican Republic next winter. More hotels have also been added in Mexico, Thailand and the Maldives.

The company also expects more ‘winter sun’ bookings for Tunisia and Egypt, so the number of hotels and flight connections for the two North African destinations has been increased.

At the same time, the tour operator is cutting prices significantly, partly due to the favourable euro-dollar exchange rate. "We are reducing winter prices for long-haul travel across all our brands. Depending on the destination, holidaymakers save well over 10%,” said René Herzog, CEO of DER Touristik Central Europe.

Cheaper destinations include the United Arab Emirates (-15%), the USA (-10%), the Maldives (-7%), and Thailand and the Caribbean (both -5%). In contrast, there are slight rises for Egypt (1%) as well as for the Canary Islands and Madeira (2%), but Turkey and Tunisia prices will remain stable. There are also high early booking discounts for the winter programme, which has been largely on sale since early March.

DER Touristik, which describes itself as the largest tour operator for tours with more than 2,600 different offers, is also expanding this programme. It will reduce the size of small tour groups to maximum 14 participants, and offer more private trips, including in Thailand, Sri Lanka and on Bali.

"The trend towards individualisation does not stop at tours in particular. More and more customers prefer to travel in smaller groups with fewer participants. In short, the trend is towards ‘class’ instead of ‘mass’. We are now counting on this for many tour offers," Herzog explained.

In other regions, there are more winter holidays in the Nordics, including active breaks in Finland and tours of Iceland, to broaden the traditional winter skiing holiday programme to other types of ‘snow holidays’.

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