Winter 2018/19 programme

Alltours beats targets and expands offers

Alltours is growing faster than expected this year and is expanding capacity for the forthcoming winter season.

June 07, 2018
Alltours md Markus Daldup is ahead of target this year
Photo: Alltours

Germany’s fifth-largest tour operator is having a strong year with sales running ahead of original targets for the 2017/18 business year. Alltours had hoped to increase revenue by 5% and customer numbers by 3%. Last year the group generated a 4.5% rise to turnover of €1.4 billion.

Managing director Markus Daldrup said at Wednesday’s presentation of the winter 2018/19 programme: “We are doing better than predicted at the start of the business year, both in revenues and customer numbers. The positive interim figures make us confident of again exceeding the target figures.”

As with other tour operators, Egypt, Turkey and Tunisia are the winners of summer 2018 with very high growth rates, while Greece and Bulgaria also have double-digit growth. But the company did not comment on demand for Spain, its main destination.

For the coming winter season, Alltours is currently aiming for 3% growth both in revenues and customer numbers. The winter programme will be its biggest-ever with 3,400 hotels in short- and long-haul destinations, and the company claimed its prices would be “lower than ever”.

Capacity has been expanded significantly for Egypt, where the tour operator is hoping for high double-digit growth on the basis of stable prices. “Egypt is back on the travel wish-list of holidaymakers,” commented Daldrup. Cooperation has been intensified with Jaz Hotels and the Pikalbatros hotel group.

Alltours has also expanded its winter holiday programmes for Turkey and Tunisia, and will open more group-owned Allsun hotels on Majorca this winter. Moreover, the tour operator expects higher sales for the Canary Islands, which is its largest single winter destination, despite “only slightly higher prices” and has added five Labranda hotels and more H10 properties on several islands.

For flight capacity, Alltours has compensated for the disappearance of Air Berlin and Niki from the German aviation market by increasing cooperation with Eurowings, Germania and Condor.

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