Turkey

TUI adds flight capacity as demand booms – and the World Cup nears

TUI Germany is again adding more airline seats to Turkey in response to soaring sales and says many Germans want to watch the forthcoming World Cup while on holiday.

June 07, 2018
The TUI Blue Palm Garden is a popular family hotel in the Side Manavgat area.
Photo: TUI

The German market leader has a spectacular 80% rise in bookings for Turkey this summer after two weak years, it disclosed at its recent winter 2018/19 programme presentation. Sales revenues are almost twice as high as last year in absolute terms.

In response, TUI already added 100,000 extra seats on various airlines to Antalya for this summer. This week, the tour operator said it will increase flight capacity by a further 20,000 seats for July to October, with more flights from Hamburg, Hanover, Frankfurt, Leipzig, Düsseldorf, Munich and Stuttgart.

Separately, TUI Germany published the results of a consumer survey showing that nearly half of German holidaymakers would like to watch World Cup football matches while on holiday. As many as 45% of Germans want to follow the progress of the national team, but a similar 45% are not interested, according to a YouGov survey of 2,000 adults (over 18). However, 58% of those who have already booked a holiday during the forthcoming event, which runs mid-June to mid-July, want to watch matches.

Significantly, football is so important for every second German fan (56% of men, 44% of women) that they would prefer to watch a match rather than undertake any other activity such as an excursion or use a hotel programme that clashes time-wise.

David Schelp, Managing Director TUI Destination Experiences, commented: “Our ambition is to make a holiday as individual as possible for our guests. For football fans there are countless ways of following the World Cup matches live on screens in their destinations. For everyone who wants to get away from football, we also offer many activities and excursions during the matches.”

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