Hoteliers hope for last-minute German bookings

Turkish hoteliers remain optimistic that more Germans will book holidays in their country this year to profit from “unbeatable” value for money.

May 18, 2017
Erkan Yagci (Aktob), left, and Osman Ayik (Türofed) represent hoteliers from Antalya and Turkey.
Photo: fvw/Klaus Hildebrandt

Hoteliers in Turkey, including the top destination Antalya, are still hopeful about a recovery in demand on the German market for summer 2017 despite poor bookings in the first four months of this year, according to Traveltainment figures.

But Erkan Yagci, chairman of the Antalya Hoteliers Association (Aktob), pointed out: “After three negative months, the Antalya region showed a very slight visitor increase from Germany in April in comparison to last year.” However, the late Easter holiday, which was in April this year compared to March last year, is likely to have played a role in these figures.

Nevertheless, association chiefs remained optimistic for this summer. “Prices have risen in countries like Spain and Greece. We still expect plenty of late bookings from regular guests and families for the summer,” commented Osman Ayik, chairman of the Turkish Hoteliers Association (Türofed) and a hotelier in Kemer. Hotel prices are about 10% below last year’s already reduced levels.

Tour operators such as FTI also report that Germans are currently making late bookings for Turkey. Enquiries were up strongly in the first two weeks of May, according to the latest Hotelometer figures.

Last year German visitor numbers to Turkey slumped by 30% to 3.9 million. Ayik and Yagci hope that this year’s total will be somewhere near that figure. “I expect a drop of between 5% and 10%,” said Yagci, who is owner of the Concorde Resort in Lara.

Turkish hoteliers will benefit above all from the return of Russian holidaymakers this year. Russian visitor numbers on the Turkish Riviera plummeted to about 500,000 last year due to the travel ban that was first lifted in late summer. Aktob chief Yagci said he expects three million Russian tourists this year, which would be slightly above the 2015 figure of 2.8 million visitors. “There is high pent-up demand because Russian holidaymakers still cannot visit the important destination of Egypt,” Ayik pointed out.

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