German market trends

Tour operators target late bookings after early World Cup exit

Tour operators are hoping to score with special offers for disappointed football fans who delayed booking their summer holidays during the World Cup but can now travel earlier than expected after Germany’s surprise exit.

July 05, 2018
TUIfly will station an extra B737-800 in Hanover for the autumn season.
Photo: TUIfly

Thomas Cook’s main brand Neckermann Reisen said consumers who had either wanted to watch the Germany matches or were just undecided will now find “attractive short-notice offers for relaxing holidays in many destinations”. It highlighted the Balearics, Greek islands, northern Italian lakes and the Caribbean as destinations with a good choice of first-class accommodation.

TUI said it still has “plenty of space” in Croatia thanks to expanding capacity there, especially for families, this summer. Istria, northern Dalmatia and central Dalmatia are all selling well this year but the market leader still sees “great potential” for the Kvarner Bay and central Dalmatia.

In parallel, TUIfly has expanded seat capacity for the autumn season by adding 14,000 more seats on routes to Egypt, Spain and Turkey between September 29 and November 1. “This gives our guests the chance for a spontaneous trip to the Mediterranean or Red Sea even after the main summer season,” said CEO Roland Keppler.

Most of this 4% increase in seat capacity will created by stationing a sixth plane at Hanover Airport this autumn. TUIfly will fly 11 times a week to Antalya, eight times to Palma, six times to Gran Canaria and weekly to Hurghada and Marsa Alam from the northern German airport this autumn. In addition, TUIfly will increase capacity from Cologne/Bonn, Berlin-Tegel and Hamburg in the autumn.

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