Data privacy

1. Website content

The publisher assumes no guarantee whatsoever for the topicality, correctness, completeness or quality of the information provided. Liability claims against the publisher which concern loss or damage of a material or non-material nature caused by the use or non-use of the information provided, and/or by the use of erroneous and incomplete information, shall be precluded on principle, unless the publisher can be proven guilty of intent or gross negligence.

All offerings shall be non-binding and subject to alteration. The publisher explicitly reserves the right to alter, add to or delete parts of the pages or the entire website, or to cease publication temporarily or permanently, without any specific prior announcement to that effect.

2. Referrals and links

In the case of direct or indirect referrals to third-party websites (hyperlinks) which are outside the publisher’s field of responsibility, an obligation to assume liability would come into force only if the publisher were aware of the content and it would be technically possible and reasonable for it to prevent use in the event of its containing unlawful content.

The publisher hereby explicitly declares that no illegal content was discernible on the pages to which links are provided as of the time when the links were created. The publisher has no influence whatsoever on the current and future design, content or authorship of the pages to which referrals/links are provided. The publisher therefore expressly dissociates itself from all content on linked pages that is changed after the links were created. This principle shall apply for all links and referrals on the publisher’s own website and for third-party entries in guestbooks, discussion forums, link directories, mailing lists set up by the publisher, and in all other types of database whose content can be write-accessed by external parties. Liability for any illegal, erroneous or incomplete content, and especially for any loss and/or damage resulting from the use or non-use of such information which is offered, shall be borne solely by the operator of the page to which the referral/link was made, and not by the party which merely refers to the published material in question by providing links to it.

3. Copyright and trademark law

In all of its publications, the publisher strives to comply with the copyrights to the images, graphics, sound documents, video sequences and texts which are used, to use images, graphics, sound documents, video sequences and texts which it has produced itself, or to resort to public-domain graphics, sound documents, video sequences and texts.

All the trademarks and brand names specified within the website and, if applicable, protected by third parties shall be subject without restriction to the provisions of the prevailing trademark legislation and the ownership rights of the respective registered owners. The mere fact of their being named does not mean that trademarks are not protected by rights of third parties!

The copyright for published material created by the publisher itself is held exclusively by the publisher of the pages. The reproduction or use of such graphics, sound documents, video sequences and/or texts in other electronic or print publications is not permitted without the explicit consent of the publisher.

4. Data protection

Insofar as it is possible to enter personal or business data (email addresses, names, postal addresses) on the website, these data are disclosed by the user on an explicitly voluntary basis. The utilisation of and payment for all the services offered shall – if technically possible and reasonable – also be permitted without the disclosure of such data and/or upon entry of anonymised data or an alias. The use by third parties of contact data such as postal addresses, telephone and fax numbers and email addresses published within the scope of legal and company, or comparable, information for the purpose of sending unsolicited information material is not permissible. The right to take legal action against the senders of ‘spam’ mails is reserved explicitly in the event of this prohibition being violated.

5. Webtrekk

With this Privacy Policy, we want to inform you of how we process personal data. We understand the importance of personal data processing for the user, and accordingly observe all applicable statutory requirements. In this process, your privacy is our highest priority. Therefore, for us compliance to statutory provisions is self-evident.

• Statistical analysis

We use - just as almost every other website operator - analysis tools in the form of tracking software, to determine user frequency, as well as the quality of our website and content.

This website uses ‘Webtrekk Analytics’, a product of Webtrekk GmbH, to collect statistical data about the use of this website and to optimize the website accordingly. This is a statistics program, which records use in an anonymised or pseudonymised format. The use of Webtrekk enables us to obtain a data protection compliant analysis of user behaviour and the function of our website, for this purpose, information that your browser transmits, is collected and analysed. Analyses are not processed in a personalised manner, but rather they are processed in a manner that is anonymised or pseudonymised, therefore, personal identification characteristics are replaced with a characteristic for this purpose, to exclude the possibility of determining the person concerned or making such determination much more difficult. Additionally, the IP address is anonymised immediately after processing and before it is stored. Moreover, as part of Webtrekk, cookies are used. Further information on this is found below.

You can object to data collection and storage by Webtrekk at any time with future effect. In this regard, please click on the following link: I want to deactivate the tracking process! By clicking on the link, a so-called opt-out cookie is placed on your data carrier. Please note, when deleting multiple cookies on your computer, this opt-out cookie is also deleted, therefore, if you still want to object to data collection by Webtrekk, you must set the opt-out cookie again. The opt-out cookie is set for each browser and end device. If you visit our website from home and work or with different browsers, you must activate the opt-out cookie on the different browsers or on the different end devices.

Contact for additional Webtrekk information
Webtrekk GmbH
Robert-Koch-Platz 4
10115 Berlin

Legal basis
Processing of your data with Webtrekk occurs, particularly with statistical data and online identifiers, in accordance with the legal basis of the legitimate interest Art. 6 para. 1 lit. f) GDPR (see below) and exclusively for the purposes defined by us and this Privacy Policy.

Legitimate interests
In processing your data, we comply with the following legitimate interests: - Improvement of our offering - Protection from misuse - Statistics and error analysis

Data sources
When nothing else is specified, we obtain the data from you (exclusively via the end devices that you use). • Data transmission in third countries Data transmission through Webtrekk GmbH does not occur in third countries outside of the European Union. This occurs on the basis of intended statutory contractual regulations that should ensure protection of your data, and which you can view on request.

Duration of storage
We store your data, - at the longest, until you object to this processing, - if we need the data for contract execution, at the most, as long as the contractual relationship with you exists or there are current statutory retention periods, - if we use the data on the basis of a legitimate interest, as long as your interest in deletion or anonymisation does not override our interests.

Use purposes and data types
Webtrekk collects, stores and processes pseudonymised data in our contract, and analyses this data statistically for the operational security of our offers. The purpose of the processing, insofar as nothing further was contractually regulated, arises in general, from the objective of the billing of service providers, market research and quality assurance (analysis and A/B testing) or needs-based design of the digital offering (among other things, personalisation of the content, cross-device optimisation).

In this case, supplement the collected data, e.g.

– User history (for error analyses and improvement of the offering)
– Technical characteristics (for error analysis)
– IP addresses (technically necessary and are immediately anonymised)
– Online transaction data (for error analyses and improvement of the offering)
– Campaign data (for billing with partners)
– Contract data (pseudonymised for billing with partners)
– Order history (for billing with partners)
– Transaction data (for error analyses and improvement of the offering)

Data backup
We have taken extensive technical and organisational measures, to protect your data from possible dangers, such as unauthorised access, unauthorised perusal, change or distribution, as well as loss, destruction or misuse. To protect your personal data from unauthorised third parties when it is transmitted, if necessary, we secure the data transmissions via SSL encryption. This consists of a standardised encryption process for online services, particularly for the web.

Cookies are small data that your browser places on your device, in an intended directory. Through these cookies it can, e.g. be determined if you have already visited a website before. Most browsers automatically accept cookies. However, you can set your browser in such a manner that cookies are not stored, or explicit consent is required before storing a cookie. Furthermore, you can already delete set cookies at any time. Please note that deactivating cookies, especially for the provision of personalised content, can possibly result in restrictions in the use of our website. Among other things, we require Webtrekk cookies exclusively for the following purposes, which are our own purposes: statistical evaluation and error analysis (statistics cookies)

Rights of the parties concerned
Right to information, correction, revocation, appeal, deletion and blocking: - You have the right to request information concerning whether and what personal data relating to you is processed by us. You also have the right to request correction of your personal data or its completion.
- Under certain circumstances, you have the right to demand that your personal data is deleted or anonymised.
- Under certain circumstances, you have the right to demand that your personal data is deleted or anonymised.
- You can revoke your consent to the processing and use of your data in whole or in part at any time with future effect.
- You have the right to receive your data in a prevalent, structured and machine-readable format.
- Also, you can contact our data protection officers for questions, comments and complaints, as well as information requests in connection with our policy for data protection and the processing of your personal information.
- You also have the right to contact the responsible supervisory authority, if you are of the opinion that the processing of your personal data concerned violates the statutory regulations and your complaints have not been resolved.

6. Newsletter

With our newsletters we offer the opportunity to receive an up-to-date overview of news by e-mail. As part of the newsletter subscription we gather personal data, such as your first name and family name, and an e-mail address. This data is only used to send and personalise our e-mailings. We operate a link tracking for statistical purposes and to improve our newsletter offering. All tracking data is stored anonymized. It is not possible to trace individual recipients. There is no kind of data transfer to third parties. You can avoid this statistical evaluation by not clicking on the linked texts in the newsletter but by going directly to the website.

In order to prevent abuse of e-mail addresses, subscribers have to complete the newsletter subscription via an automated process, the so-called ‘double-opt-in’ process, and thus confirm their ownership of the e-mail address.
If you have any questions, please contact our customer service team via:

You can cancel your newsletter subscription or object to the use of your data at any time. You will find an automated cancelation process (cancelation links) in the lower section of our newsletter, contact forms on our website or you can contact our customer service team directly by e-mail.

7. Legal effect of this disclaimer of liability

This disclaimer of liability forms an integral part of the website from which reference was made to this page. If any parts of this text or individual formulations therein are no longer, not in their entirety or not at all compliant with prevailing legislation, this shall not affect the content and validity of the remaining parts of the document.

8. Data protection official

If you have any questions regarding your data privacy please do not hesitate to contact us:

Dr. Anja Keller
Data protection official
Fon: +49 69 7595-2767
Fax: +49 69 7595-2780

Deutscher Fachverlag GmbH
Mainzer Landstr. 251
60326 Frankfurt am Main
follow us:
© 2019 FVW Medien GmbH, all rights reserved
Legal Notice Data privacy Advertising Contact Us Terms & Conditions About Us