Hotel expansion

TUI plans new Robinson Club on Crete

TUI is investing in a new Robinson Club on Crete after two previous resorts were taken out of the portfolio in recent years.

August 10, 2017
The new Robinson will be on Crete’s southern coast
Photo: Robinson Club

The German group hopes it will be third time lucky on Greece’s biggest holiday island. TUI has acquired Stella Polaris S.A., a subsidiary of the Greek Karatzis Group and owner of a 15 hectare plot of land on the southern coast of Crete. The group wants to construct a new Robinson Club at the site, which lies 8km east of Ierapetra and features a 5km long beach. TUI hopes to open the premium club resort in 2-3 years’ time.

“We are aiming to deliver substantial growth in our own hotel brands TUI Blue, RIU, Robinson and Magic Life in the next few years. The expansion of our portfolio in the trending destination of Greece marks a further step towards that goal,” said Sebastian Ebel, TUI Group Executive Board member in charge of Hotels & Resorts.

TUI previously had two Robinson Clubs on Crete but was forced to take both out of its programme. The Elounda Bay Palace and the Kalimera Kriti both opened in 2012. But TUI cancelled the contract for the Elounda Bay Palace after just one year after the owner failed to meet “basic requirements” and guests gave poor ratings. Last year the very popular Kalimera Kriti had to be removed from the portfolio after the owner ended the cooperation agreement at very short notice.

However, with the Robinson Clubs Kyllini Beach and Daidalos, TUI already operates two resorts of the premium club holiday provider in other parts of Greece.

Greek Tourism Minister Elena Kountoura welcomed the investment. “In the framework of the close cooperation with TUI Group established over the past two years, we have engaged in a series of talks with Group representatives in the last few months to discuss new investment opportunities. We are consistently delivering our growth strategy and have generated record results in tourism for the third consecutive year. We have also created the conditions to sustain high growth rates over the next few years and are encouraging new investments. TUI is an important partner for us, and I am therefore delighted that the Group will be investing in a new Robinson Club in Greece. We regard that move as a vote of confidence in our economy.”

With the expansion of its hotel portfolio, TUI Group is driving its transformation as an integrated tourism business focused on own hotel and cruise brands. Since the merger with TUI Travel PLC at the end of 2014, TUI Group has expanded its portfolio by 27 new hotels, nine of which have opened this year alone.

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