Subscriber Survey
The fvw receives excellent ratings from its readers
That is just how one imagines a reliable partner to be: The fvw ist competent, up-to-date, reliable, fair, and offers a wide range of information and topics. It also provides important background information and is a pleasure to read. This is not intended as self-praise but is the result of a representative survey among our subscribers. The fvw also has a good standing with travel agencies: in 57 percent of the travel agencies the fvw is read regularly. And for up-to-date information on all aspects of tourism, our subscribers click on fvw.de first. Regarding the trade magazines on the whole: For our subscribers these present by far the most important source of information on all aspects of the tourism industry.
Trade magazines to the fore
Which media do you use to gain information about the current results in the tourism sector?
Source: Representative survey among 304 subscribers in Germany,multiple answers permitted
The favourites in the travel agency
Which travel trade papers do you read regularly?
Source: Representative survey among 300 German travel agencies, multiple answers permitted, unsupported
Where our readers work
Distribution according to business sectors
Source: Representative survey among 304 subscribers in Germany, multiple answers permitted
The most popular online sources
Where do you look on the Internet for information on current events in the tourist trade?
Source: Representative survey among 304 subscribers in Germany
fvw's key competencies & characteristics
Source: Representative survey among 304 subscribers in Germany, multiple answers permitted
How high is the acceptance of the advertising?
Source: Representative survey among 304 subscribers in Germany, multiple answers permitted
Methodology Subscriber Survey
Method: telephone survey (CATI) among subscribers of fvw
Survey period: June 4 - 16, 2007
Sample basis: subscribers of fvw
Number of completed interviews: 304
Institut: Project M GmbH, Lüneburg
Methodology Travel Agency Survey
Method: CATI interviews in German travel agencies with at least one operator licence for TUI, Thomas Cook or REWE on the basis of the DRV distribution database 2006
Survey period: June 4 - 16, 2007
Target group: Travel clerks and proprietors, office/tourism managers and trainees who are involved in selling
Number of completed interviews: 300
Institut: Project M GmbH, Lüneburg
