German market trends

Egypt peaks, Med shines and Turkey warms up

Strong bookings for beach holidays on the Red Sea and Mediterranean coasts and a late comeback by Turkey are the main destination trends this summer, according to two new surveys.

July 06, 2017
Sharm el Sheikh has a 600% surge in online bookings
Photo: Thinkstock

The latest trend surveys by the German Travel Association (DRV) and the internet travel retail association VIR (Verband Internet Reisevertrieb) at the start of the summer holidays across most of Germany confirm recent comments by tour operators about sales trends as well as destination airport booking figures over the last few months.

“Mediterranean countries remain the top holiday destinations for Germans,” declared DRV president Norbert Fiebig. Many Germans have booked their summer holidays much earlier than usual this year to secure their preferred destinations and profit from attractive early booking discounts, he pointed out.

Spain, and Majorca in particular, is the clear number one foreign destination, while Greece, Bulgaria, Croatia, Cyprus and Malta also all have good growth, according to market researchers GfK. Morocco, Tunisia and Egypt are all making comebacks, with the latter showing the highest increase in bookings.

Turkey still has an overall sales decline on last year but is currently seeing “much stronger last-minute demand” thanks to good flight and hotel capacity availability and “extremely competitive prices”, according to the DRV. However, Fiebig confirmed: “Like last year we are seeing a partial switch of visitor flows this year as well.” Domestic holidays also remain popular with Bavaria and Mecklenburg-Vorpommern as the two top holiday regions.

Among long-haul destinations, the USA “remains by far the most popular destination for Germans, even if it is experiencing a decline at present”, while Canada is enjoying strong demand this year, the DRV said. Other popular destinations this year include Asia, Australia, Africa and the Indian Ocean.

Meanwhile, Egypt and Turkey are selling strongly online at present, according to a VIR analysis of bookings for departures between May 1 and October 31 through Traveltainment, the main German travel reservations system for travel agents and OTAs such as Opodo, Expedia, Holidaycheck oder weg.de.

Majorca, Antalya and Heraklion are the top three destination airports for online bookings while Hurghada and Sharm el Sheikh (+600%) have the highest growth rates, the analysis showed. Hurghada has risen to fourth from seventh at the same time last year. The other top destinations for online bookings are Gran Canaria, Fuerteventura, Rhodes, Tenerife, Kos and Burgas in Bulgaria.

“The favourite island of German holidaymakers is once again the winner among short-haul destinations this summer,” said VIR chief Michael Buller. “In addition, Egypt is making a real comeback, which is certainly the result of the calmer situation there and good value for money.”

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