The extensive fvw cruise study shows that customers are becoming more demanding: They want fancy routes and ships. The image of the cruise as a safe form of holiday was mentioned as a purchasing criterion – the unique selling point in modern tourism.
The new fvw exclusive study “Cruise market Germany 2016” was carried out in 2016 for the third time. All current cruise brands are represented using their detailed sales and product profiles and then split up into the following segments: VOLUME, PREMIUM, LUXURY and EXPEDITION. The assessments of travel sales show the relevance of the criteria for the sale of sea cruises, and also the increasing importance of a clear ship concept in a rapidly growing market with customers that are becoming more demanding.
The fascinating rankings and annual comparisons show which cruise operators in the sales and product portfolio have the edge and for which operators there is a need for action.
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