fvw exclusive study

Cruise market Germany 2016

The extensive fvw cruise study shows that customers are becoming more demanding: They want fancy routes and ships. The image of the cruise as a safe form of holiday was mentioned as a purchasing criterion – the unique selling point in modern tourism.

The new fvw exclusive study “Cruise market Germany 2016” was carried out in 2016 for the third time. All current cruise brands are represented using their detailed sales and product profiles and then split up into the following segments: VOLUME, PREMIUM, LUXURY and EXPEDITION. The assessments of travel sales show the relevance of the criteria for the sale of sea cruises, and also the increasing importance of a clear ship concept in a rapidly growing market with customers that are becoming more demanding.

The fascinating rankings and annual comparisons show which cruise operators in the sales and product portfolio have the edge and for which operators there is a need for action.

Contents

  • Introduction and methodology
  • Sampling structure
  • Current market and sales development
  • Significance of the brands in the cruise business
  • VOLUME segment: Sales and product profiles with annual comparison
  • PREMIUM segment: Sales and product profiles with annual comparison
  • LUXURY segment: Sales and product profiles with annual comparison
  • EXPEDITION segment: Sales and product profiles with annual comparison
  • Sales and product performance in a benchmark comparison


September 2016
185 pages

€495 for subscribers
Prices excluding VAT and including delivery costs.

€750 for non-subscribers

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